📖Chapter 4—Grassroots Marketing Guidebook

When you're picking your project's colours, writing your first newsletter, or setting up a Facebook page, this is where you'll find your footing. Chapter 4 covers audience and tone, building a visual identity, finding your early adopters, and making social media and email work for you instead of eating your evenings. Nobody nails their voice on the first try, and you don't have to either.